If you want to get into producing animated videos for your business, you’ve probably asked yourself: What is the difference between animation and motion graphics?
The terms are often used interchangeably and the distinction is not always completely black and white. In this article, we’ll define motion graphics and explain how it differs from other styles of animation. We’ll also explain when to use which term when talking about motion graphics and animation.
What are motion graphics ?
Motion graphics takes graphic design that would be otherwise static and gives it animation and movement, usually without following a specific narrative.
Want the bars in your graph to rise up for some extra visual flair? That’s motion graphics.
Want the logo on your website to spin around? That’s motion graphics.
Motion graphics can illustrate complex ideas visually. Think of motion graphics like a visual aid. Some ideas (especially big, abstract ones) are hard to explain with words or still images. A few seconds of motion graphics can clear everything up perfectly. Just think about how password fields sometimes vibrate or turn red when you enter a wrong password, instantly signalling that you need to try again.
The visual style of motion graphics appeals to a wide range of viewers. Cartoons may come across as too childish for a formal business. But motion graphics can use that cute and fun style and apply it to more mature topics. No matter what industry you’re in, the motion graphics look can make your message more engaging and entertaining.
Want to animate characters as like educational video for children. that’s actually not motion graphics. It’s a completely different type of animation
Whether or not there’s a “story” being told is a big determining factor in deciding if you’re dealing with motion graphics or animation. Motion graphics animation usually features shapes, objects or text that are being set in motion.
What is animation?
Animation is the capturing of sequential, static images—drawings or photos of inanimate objects—and playing them in rapid succession to mimic real world motion.
Types of animation?
Traditional animation: Each frame is created individually, and then run sequentially for the illusion of movement. This is the historical root of animation, but its cost and time-commitment are the reasons animators developed more modern methods.
2D vector-based animation: More advanced software lends its support to traditional animation. The principle is the same, but Flash and other vector-based animation tools generate many of the individual frames based on the animators’ input.
3D animation (CGI): A whole new way approach to animation, where computers generate all the imagery and animators input the movement and angles. CGI animation is said to be closer to puppetry and traditional animation—the animators focus more on controlling the movements and leave the visuals up to the computer.
Stop motion: Individual frames are captured by manipulating and photographing real objects; most commonly known as claymation, but it can be used with more than just clay, as you can see below. Although its as costly and time consuming as traditional animation, the final results often have a unique and priceless look.
Animation is used for stories. Anyone who’s seen a Pixar film knows that animation can be a powerful storytelling medium. Motion graphics can bring statistical data to life, but animation can bring characters to life with emotional narratives, creativity, and artistic expression.
Animation is more expensive. Motion graphics are usually easier to produce. It’s a less complex form of animation. But when you start looking at photorealistic CGI, hand-drawn or painted artwork, and stop-motion techniques, expect to invest more money.
There are many more ways to use animation for business, but take a look below at some of the common instances
Explainer videos: One of the most popular uses of animation in modern business, animated explainer videos add playfulness to otherwise dull, unamusing instructional videos. Businesses can explain the finer points of their services without being boring. The only downside is that this trend has become so popular that businesses should opt for more experimental and unique animation styles to stand out.
Social media videos: The heart of animation is to entertain and tell a story, so sometimes you should make animated videos just for their own sake. Creating an animated video for social media can help small brands get noticed and help big brands stand out in their followers’ feeds.
Ads-Advertisements, too, benefit from the attention animation attracts. Especially banner ads, which need as much magnetism as they can get to counteract banner blindness. With the right animation style you’re sure to convert-just ask Launchpeer, who proved this point with their animated Instagram ad.
Animated logos: While orthodox advertising dictates “never change your logo,” today’s branding experts say animation is the exception to the rule. Responsive and animated logos. logos that change depending on how and where they’re used- have been proven more effective than static ones.
Mukoaj assist you to create meaningful Brand Identity Design, Explainer Video & 3D Animated contents to achieve your marketing goals.!